‘There’s a Strong ROI’: Building a Business Culture Around Working Parents

June 7, 2024 – In article for WorkLife about employers adapting their business culture to fit the needs of working parents, the author includes data from Bright Horizons’ 10th annual Modern Family Index and features commentary from Bright Horizons CEO Stephen Kramer. 

Bright Horizons CEO Stephen Kramer believes many employers aren’t tuned in to the needs of their employees but is adamant “there is a strong ROI” on providing childcare-related benefits. 

“There is a large burden on working parents to really think about and be able to execute against having childcare arrangements – when there is a breakdown in childcare arrangements, how they are able to cope with that,” said Kramer. That could be a nanny calling in sick or taking a holiday, or school being closed because of weather or just simply coping with the number of school holidays on the calendar. “You’re faced with the choice to use up all your vacation days for that. And by the way, no one has enough holiday [allowance] for that. Or your employer is going to lean in and support with backup care and you’re actually going to get to work,” he added.

Read the full article here.

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